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Friendly Fire Shoes, irreverence on the feet

Two friends in their twenties have joined a Portuguese company with over 20 years of experience in the footwear industry, and, from this synergy between know-how and an idea of avant-garde expression, Friendly Fire Shoes was reborn in 2015 – a kind of sleeping beauty brand that woke up with the irreverent luxury call of Alexandra Castro and Rute Marques.

Fiorima revolutionizes socks

From LEDs to the introduction of nanotechnology, Fiorima runs in the way of innovation. The gaiter sock – which protects athletes from having water and sand in the shoe while practicing sports – proved to be a success in the market, but the company maintains its focus on the constant development of new products.

Inup bets on manufacturing

Inup has started as a commercial company in 2011 and today its priority is to become a solid industrial unit. Being the third generation dedicated to home textiles, Joaquim Ferreira has decided, without cutting ties with the family’s company, Docofil, to write his own history in this sector.

Faria da Costa has socks to walk

To have loyal customers, a list that includes H&M, to launch new products to combat the seasonality of its socks and to take the company name beyond the 28 markets where it currently has a presence are part of the Faria da Costa's strategy to grow.

F.S. Baby with a golden crib

The parent company of F.S. Baby was born directed to private label, but today about 95% of its sales are guaranteed by its own brand. The change reveals also the ability of this “stork friend” to lull customers who, mostly, are in foreign cribs.

Albano Morgado conquers the world

Still with most of its sales concentrated in Portugal, Albano Morgado increased its export share to 55%, from 20%, in just eight years. The US and Japan are the main focus of the Portuguese fabric producer in 2016.

In Terra’s knits

In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.

SMF gains abroad

The brand, which is increasingly betting on the total look – to the clothes it’s been adding footwear and accessories such as handbags and belts – directs 85% of its production to the domestic market, but, nevertheless, it is also conquering destinations beyond Portuguese borders. With a new store opened in Baixa da Banheira, Germany in sight and online growing, SMF has a green light for the future.

Piscatêxtil without limits

Focused on quilts and carpets, Piscatêxtil’s imagination doesn’t end, however, in its two bestsellers, with the home textiles company investing in new technologies to develop and produce differentiated products and, with that, being increasingly present in the whole house.

Gulbena strengths its business

Imprimis by Gulbena is investing in an increase of capacity with the acquisition of a third machine to leverage the growth in digital printing market. The entry into new markets, particularly in Northern Europe countries is also in sight for the Portuguese company.

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