Two friends in their twenties have joined a Portuguese company with over 20 years of experience in the footwear industry, and, from this synergy between know-how and an idea of avant-garde expression, Friendly Fire Shoes was reborn in 2015 – a kind of sleeping beauty brand that woke up with the irreverent luxury call of Alexandra Castro and Rute Marques.
From LEDs to the introduction of nanotechnology, Fiorima runs in the way of innovation. The gaiter sock – which protects athletes from having water and sand in the shoe while practicing sports – proved to be a success in the market, but the company maintains its focus on the constant development of new products.
Inup has started as a commercial company in 2011 and today its priority is to become a solid industrial unit. Being the third generation dedicated to home textiles, Joaquim Ferreira has decided, without cutting ties with the family’s company, Docofil, to write his own history in this sector.
In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.
The brand, which is increasingly betting on the total look – to the clothes it’s been adding footwear and accessories such as handbags and belts – directs 85% of its production to the domestic market, but, nevertheless, it is also conquering destinations beyond Portuguese borders. With a new store opened in Baixa da Banheira, Germany in sight and online growing, SMF has a green light for the future.
Focused on quilts and carpets, Piscatêxtil’s imagination doesn’t end, however, in its two bestsellers, with the home textiles company investing in new technologies to develop and produce differentiated products and, with that, being increasingly present in the whole house.
Imprimis by Gulbena is investing in an increase of capacity with the acquisition of a third machine to leverage the growth in digital printing market. The entry into new markets, particularly in Northern Europe countries is also in sight for the Portuguese company.