The story of the brand began to be written in Bali. Joana Dias fell in love with the aesthetic and local crafts and, with a résumé with stints in the accessories area of brands such as Eureka, Parfois and Inditex (Uterqüe), the designer finally decided to write her own chapter. Rust and May was born in late 2015 and offers a 2 in 1 to customers: clothing and home furnishings.
Presented by designers Catarina Branco and José Pedro Gomes, Portuguese brand Piursa is taking the streets since 2012. The custom fabrics, original prints, patterns all over and knits cross the mini-collections of the urban wear brand, which are released every three months.
The question: " Is fashion art?" has been motivating the most different and yet peremptory answers. From Portugal to the world, Nazareth Collection eludes the quarrel over the issue, but added arguments in favour of "yes". Márcia Nazareth spends her days gathering photos that she then prints in the clothing collections of the brand, which inherited the family name.
Those who navigate in any of the online platforms of the Portuguese brand are immediately invited to a trip to Bali. The promotional video "Enjoy life" carries cybernauts to paradisiacal landscapes that are mirrored in DCK’s boardshorts. In the physical stores, which receive new articles every two weeks, the itinerary is similar and the hosts remain the swim shorts with limited edition.
In 2015 it has suffered a rebranding, saying goodbye to “Urban Wear”, but, the nowadays Bus, didn’t stop watering its irreverent roots. With blue blood on its veins, Cruz & Areal’s jeanswear’s brand has on the national market its best ally and the online assault on its sight.
The technologies and innovations applied to the fashion world, as RFID, became indispensable and a critical success factor for the efficiency it gives to the entire textile and clothing industry. Participate in the supplement "Secured Fashion" that Jornal Têxtil will publish in October and publicize your solutions to secure fashion!
She fell in love by customized t-shirts, but she ended up compromising with minimalistic dresses that enjoy swirling around. With the product change came also a name changing in national fashion books and, the then personaliTee is now Mahrla. The creative vein that crosses it comes from the same person, Sílvia Pereira.