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Apparel Industry

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Faria da Costa has socks to walk

To have loyal customers, a list that includes H&M, to launch new products to combat the seasonality of its socks and to take the company name beyond the 28 markets where it currently has a presence are part of the Faria da Costa's strategy to grow.

F.S. Baby with a golden crib

The parent company of F.S. Baby was born directed to private label, but today about 95% of its sales are guaranteed by its own brand. The change reveals also the ability of this “stork friend” to lull customers who, mostly, are in foreign cribs.

SMF gains abroad

The brand, which is increasingly betting on the total look – to the clothes it’s been adding footwear and accessories such as handbags and belts – directs 85% of its production to the domestic market, but, nevertheless, it is also conquering destinations beyond Portuguese borders. With a new store opened in Baixa da Banheira, Germany in sight and online growing, SMF has a green light for the future.

Mary G World: fashion a la carte

Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.

In Terra’s knits

In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.

Berg ahead of its time

Even before the athleisure trend, Berg Outdoor already grew under the principle of offering consumers clothing that combined functionality, design and versatility. The brand owned by Sonae continues to add fans in Portugal and around the world, with the online opening doors for a possible physical store in the future.

In DCK’s wave

Those who navigate in any of the online platforms of the Portuguese brand are immediately invited to a trip to Bali. The promotional video "Enjoy life" carries cybernauts to paradisiacal landscapes that are mirrored in DCK’s boardshorts. In the physical stores, which receive new articles every two weeks, the itinerary is similar and the hosts remain the swim shorts with limited edition.

Lima Azevedo & Gomes opening new doors

Customers value the treatment of proximity of a company whose fates are decided in the family, but Lima Azevedo & Gomes is taking its men's suits to foreign markets. The clothing manufacture unit is marking 2015 as the starting year for its international flights.

Intecol invests in production

In addition to the tights with the colours and shapes dictated by fashion, Intecol wants to reach more market segments, always with value-added products. The first step on this path are compression products, a new business area that is leading to new investments and hiring more people.

Pacifique Sud: clothes on the street

It came back to the streets in 2014, to be reunited with the usual suspects: young urban people in love with sports and who love being outdoors and a healthy lifestyle. Pacific Sud jumped from the 90’s to today, with the input of partners João Freitas and Raquel Ribeiro Freitas. In 2016, it’s already “part of the group” and, with it, is evolving with original partnerships – from surf to graffiti.