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Apparel Industry

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Fiorima revolutionizes socks

From LEDs to the introduction of nanotechnology, Fiorima runs in the way of innovation. The gaiter sock – which protects athletes from having water and sand in the shoe while practicing sports – proved to be a success in the market, but the company maintains its focus on the constant development of new products.

F.S. Baby with a golden crib

The parent company of F.S. Baby was born directed to private label, but today about 95% of its sales are guaranteed by its own brand. The change reveals also the ability of this “stork friend” to lull customers who, mostly, are in foreign cribs.

In Terra’s knits

In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.

Mahrla’s dances

She fell in love by customized t-shirts, but she ended up compromising with minimalistic dresses that enjoy swirling around. With the product change came also a name changing in national fashion books and, the then personaliTee is now Mahrla. The creative vein that crosses it comes from the same person, Sílvia Pereira.

Malhas Carjor is golden

Close to celebrate the golden anniversary, Malhas Carjor is also toasting to silver. A new line of products that incorporates gold and silver in items such as coats and blankets, recalls the journey of nearly five decades dedicated to knits and paves the way to reach new markets.

The 2 in 1 of Rust and May

The story of the brand began to be written in Bali. Joana Dias fell in love with the aesthetic and local crafts and, with a résumé with stints in the accessories area of brands such as Eureka, Parfois and Inditex (Uterqüe), the designer finally decided to write her own chapter. Rust and May was born in late 2015 and offers a 2 in 1 to customers: clothing and home furnishings.

Making friends around the world

United Kingdom is one of the new expansion targets of Inimigo Clothing that, besides the t-shirts for which it is famous, is evolving to a total look offer. Shoes and jeans are already part of the Portuguese brand’s offer, which has the United States as its main market.

Mary G World: fashion a la carte

Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.

Labrador’s new life

A melancholic ex-customer and a group displaced from its core business have decided to give a second chance to an apparel brand with 25 years. José Luís Pinto Basto, CEO of The Edge Group, surprised with the bankrupt of Labrador, went to the auction and bought the brand. A real phoenix, the first store has re-opened in 2013, immediately with positive results, and internationalization’s flight are already in agenda.

Coração Bobo doesn’t leave marks

With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.