Foreseeing a demand in the markets and customers it serves, the Portuguese company specializing in seamless clothing Sonicarla has focused on developing new products to stay ahead of the competition, in an amalgam of performance and fashion surfing the athleisure trend.
Those who navigate in any of the online platforms of the Portuguese brand are immediately invited to a trip to Bali. The promotional video "Enjoy life" carries cybernauts to paradisiacal landscapes that are mirrored in DCK’s boardshorts. In the physical stores, which receive new articles every two weeks, the itinerary is similar and the hosts remain the swim shorts with limited edition.
In dialogue with the work of Antoni Gaudí, Oscar Niemeyer, Frank Gehry and Álvaro Siza Vieira, the first collection of Pitaya, signed by Joana Vaz, a blogger based in the north of Portugal, has architecture as its starting point and the as destiny the wardrobe of urban women, who privilege minimalist pieces, or even made to measure.
The stocks of sunglasses, lingerie, swimwear and T-shirts are limited and there is even the possibility to customize T-shirts with a line of emoji - which will also be available in a mobile application (app) of the Portuguese brand. A varied offer of Gracedition was presented in June, but it was already in Graça Rodrigues’ plans a few years ago.
On July 1st, Friday, Modatex celebrates five years of existence with its eyes set on the next five. True to its heritage, the institution continues to expand the scope of action in the country, with students drawing their destiny within and across borders.
The story of the brand began to be written in Bali. Joana Dias fell in love with the aesthetic and local crafts and, with a résumé with stints in the accessories area of brands such as Eureka, Parfois and Inditex (Uterqüe), the designer finally decided to write her own chapter. Rust and May was born in late 2015 and offers a 2 in 1 to customers: clothing and home furnishings.
Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.
With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.
The story started being told with an ancient sewing machine and it has been written in the hem of trousers. But Carlos Medeiros’ passion for working with burel ended up joining the commercial and entrepreneurial side of Elsa Gonçalves and then a brand that rummages archives has born, but doesn’t fail giving news.