Apparel Industry

Início News Apparel Industry

Perfect sewing

Born 35 years ago in Oporto, Confecções Manuela & Pereira would move 10 years later to Baião and it stayed there. Although the interior localization, the bet on a quality service – assured by the special attention given to human resources – has allowed it to gain the preference of well-known international brands.

Mahrla’s dances

She fell in love by customized t-shirts, but she ended up compromising with minimalistic dresses that enjoy swirling around. With the product change came also a name changing in national fashion books and, the then personaliTee is now Mahrla. The creative vein that crosses it comes from the same person, Sílvia Pereira.

MDS chameleonic

Celebrating 25 years in 2016, MDS is determined to show its more adult side, swapping sportswear for casual-sophisticated. The icing on the cake can be a growth of 11% in the first half of 2016 over the same period of 2015, with the domestic market giving the best boost to help blow out the candles.

Mary G World: fashion a la carte

Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.

Intecol invests in production

In addition to the tights with the colours and shapes dictated by fashion, Intecol wants to reach more market segments, always with value-added products. The first step on this path are compression products, a new business area that is leading to new investments and hiring more people.

Fiorima revolutionizes socks

From LEDs to the introduction of nanotechnology, Fiorima runs in the way of innovation. The gaiter sock – which protects athletes from having water and sand in the shoe while practicing sports – proved to be a success in the market, but the company maintains its focus on the constant development of new products.

Fashion by Nazareth’s lens

The question: " Is fashion art?" has been motivating the most different and yet peremptory answers. From Portugal to the world, Nazareth Collection eludes the quarrel over the issue, but added arguments in favour of "yes". Márcia Nazareth spends her days gathering photos that she then prints in the clothing collections of the brand, which inherited the family name.

Coração Bobo doesn’t leave marks

With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.

Faria da Costa has socks to walk

To have loyal customers, a list that includes H&M, to launch new products to combat the seasonality of its socks and to take the company name beyond the 28 markets where it currently has a presence are part of the Faria da Costa's strategy to grow.

The uniqueness of Gracedition

The stocks of sunglasses, lingerie, swimwear and T-shirts are limited and there is even the possibility to customize T-shirts with a line of emoji - which will also be available in a mobile application (app) of the Portuguese brand. A varied offer of Gracedition was presented in June, but it was already in Graça Rodrigues’ plans a few years ago.