It came back to the streets in 2014, to be reunited with the usual suspects: young urban people in love with sports and who love being outdoors and a healthy lifestyle. Pacific Sud jumped from the 90’s to today, with the input of partners João Freitas and Raquel Ribeiro Freitas. In 2016, it’s already “part of the group” and, with it, is evolving with original partnerships – from surf to graffiti.
Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.
United Kingdom is one of the new expansion targets of Inimigo Clothing that, besides the t-shirts for which it is famous, is evolving to a total look offer. Shoes and jeans are already part of the Portuguese brand’s offer, which has the United States as its main market.
The story started being told with an ancient sewing machine and it has been written in the hem of trousers. But Carlos Medeiros’ passion for working with burel ended up joining the commercial and entrepreneurial side of Elsa Gonçalves and then a brand that rummages archives has born, but doesn’t fail giving news.
With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.
From LEDs to the introduction of nanotechnology, Fiorima runs in the way of innovation. The gaiter sock – which protects athletes from having water and sand in the shoe while practicing sports – proved to be a success in the market, but the company maintains its focus on the constant development of new products.
Celebrating 25 years in 2016, MDS is determined to show its more adult side, swapping sportswear for casual-sophisticated. The icing on the cake can be a growth of 11% in the first half of 2016 over the same period of 2015, with the domestic market giving the best boost to help blow out the candles.