In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.
The brand, which is increasingly betting on the total look – to the clothes it’s been adding footwear and accessories such as handbags and belts – directs 85% of its production to the domestic market, but, nevertheless, it is also conquering destinations beyond Portuguese borders. With a new store opened in Baixa da Banheira, Germany in sight and online growing, SMF has a green light for the future.
Imprimis by Gulbena is investing in an increase of capacity with the acquisition of a third machine to leverage the growth in digital printing market. The entry into new markets, particularly in Northern Europe countries is also in sight for the Portuguese company.
Even before the athleisure trend, Berg Outdoor already grew under the principle of offering consumers clothing that combined functionality, design and versatility. The brand owned by Sonae continues to add fans in Portugal and around the world, with the online opening doors for a possible physical store in the future.
Those who navigate in any of the online platforms of the Portuguese brand are immediately invited to a trip to Bali. The promotional video "Enjoy life" carries cybernauts to paradisiacal landscapes that are mirrored in DCK’s boardshorts. In the physical stores, which receive new articles every two weeks, the itinerary is similar and the hosts remain the swim shorts with limited edition.
Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.
It came back to the streets in 2014, to be reunited with the usual suspects: young urban people in love with sports and who love being outdoors and a healthy lifestyle. Pacific Sud jumped from the 90’s to today, with the input of partners João Freitas and Raquel Ribeiro Freitas. In 2016, it’s already “part of the group” and, with it, is evolving with original partnerships – from surf to graffiti.
A melancholic ex-customer and a group displaced from its core business have decided to give a second chance to an apparel brand with 25 years. José Luís Pinto Basto, CEO of The Edge Group, surprised with the bankrupt of Labrador, went to the auction and bought the brand. A real phoenix, the first store has re-opened in 2013, immediately with positive results, and internationalization’s flight are already in agenda.
With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.