With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.
The story started being told with an ancient sewing machine and it has been written in the hem of trousers. But Carlos Medeiros’ passion for working with burel ended up joining the commercial and entrepreneurial side of Elsa Gonçalves and then a brand that rummages archives has born, but doesn’t fail giving news.
In 2015 it has suffered a rebranding, saying goodbye to “Urban Wear”, but, the nowadays Bus, didn’t stop watering its irreverent roots. With blue blood on its veins, Cruz & Areal’s jeanswear’s brand has on the national market its best ally and the online assault on its sight.
In recent years, knitting has been deserving the attention of fashion design, transforming the art of knitters in a trend. Portuguese brand Terra was born just four months ago and with four hands, of young Maria Teresa Saraiva and Ana Luisa Jacob, and all its offerings are inspired by natural resources from Portugal.
Those who navigate in any of the online platforms of the Portuguese brand are immediately invited to a trip to Bali. The promotional video "Enjoy life" carries cybernauts to paradisiacal landscapes that are mirrored in DCK’s boardshorts. In the physical stores, which receive new articles every two weeks, the itinerary is similar and the hosts remain the swim shorts with limited edition.
United Kingdom is one of the new expansion targets of Inimigo Clothing that, besides the t-shirts for which it is famous, is evolving to a total look offer. Shoes and jeans are already part of the Portuguese brand’s offer, which has the United States as its main market.
Two friends in their twenties have joined a Portuguese company with over 20 years of experience in the footwear industry, and, from this synergy between know-how and an idea of avant-garde expression, Friendly Fire Shoes was reborn in 2015 – a kind of sleeping beauty brand that woke up with the irreverent luxury call of Alexandra Castro and Rute Marques.
Presented by designers Catarina Branco and José Pedro Gomes, Portuguese brand Piursa is taking the streets since 2012. The custom fabrics, original prints, patterns all over and knits cross the mini-collections of the urban wear brand, which are released every three months.
A melancholic ex-customer and a group displaced from its core business have decided to give a second chance to an apparel brand with 25 years. José Luís Pinto Basto, CEO of The Edge Group, surprised with the bankrupt of Labrador, went to the auction and bought the brand. A real phoenix, the first store has re-opened in 2013, immediately with positive results, and internationalization’s flight are already in agenda.
Even before the athleisure trend, Berg Outdoor already grew under the principle of offering consumers clothing that combined functionality, design and versatility. The brand owned by Sonae continues to add fans in Portugal and around the world, with the online opening doors for a possible physical store in the future.