In dialogue with the work of Antoni Gaudí, Oscar Niemeyer, Frank Gehry and Álvaro Siza Vieira, the first collection of Pitaya, signed by Joana Vaz, a blogger based in the north of Portugal, has architecture as its starting point and the as destiny the wardrobe of urban women, who privilege minimalist pieces, or even made to measure.
The stocks of sunglasses, lingerie, swimwear and T-shirts are limited and there is even the possibility to customize T-shirts with a line of emoji - which will also be available in a mobile application (app) of the Portuguese brand. A varied offer of Gracedition was presented in June, but it was already in Graça Rodrigues’ plans a few years ago.
There are more than 26,000 followers of the Portuguese brand on Facebook, including customers and curious. Digital fans who live within and beyond borders and that, when they are in the sand on the beach, do not neglect comfort. Spain, Italy, Germany, France and Dubai are some of the international destinations of Caia, the beach pillows’ brand with a place in the sun in Summer kits since 2012.
The story of the brand began to be written in Bali. Joana Dias fell in love with the aesthetic and local crafts and, with a résumé with stints in the accessories area of brands such as Eureka, Parfois and Inditex (Uterqüe), the designer finally decided to write her own chapter. Rust and May was born in late 2015 and offers a 2 in 1 to customers: clothing and home furnishings.
Passionate for fashion, Mariana Graça has found in her own brand the answer to the delusion she always felt every time she looked for garments able to interpret the leading role in the several moments of a woman’s day. Mary G World’s 24 hours’ dresses allow customization and are the delight of millennial consumers.
The desire for a return to La Guajira, in Colombia, motivated the birth of the Portuguese accessories’ brand, which is cataloguing its founder’s memories. Waya was born in 2015 and came in the luggage of Constança Félix da Costa, the entrepreneur with ethical concerns who travelled by South America two years ago and fell in love with the indigenous art of the Wayuu community.
With a reunion of friends in Brazil came up a winning idea for this season: a tan without marks. Coração Bobo is a 100% Portuguese brand that presents, for now, four versions of a swimsuit that promises a uniform tan, thanks to a material that selectively filters UV rays.
The story started being told with an ancient sewing machine and it has been written in the hem of trousers. But Carlos Medeiros’ passion for working with burel ended up joining the commercial and entrepreneurial side of Elsa Gonçalves and then a brand that rummages archives has born, but doesn’t fail giving news.
She fell in love by customized t-shirts, but she ended up compromising with minimalistic dresses that enjoy swirling around. With the product change came also a name changing in national fashion books and, the then personaliTee is now Mahrla. The creative vein that crosses it comes from the same person, Sílvia Pereira.
In 2015 it has suffered a rebranding, saying goodbye to “Urban Wear”, but, the nowadays Bus, didn’t stop watering its irreverent roots. With blue blood on its veins, Cruz & Areal’s jeanswear’s brand has on the national market its best ally and the online assault on its sight.