A melancholic ex-customer and a group displaced from its core business have decided to give a second chance to an apparel brand with 25 years. José Luís Pinto Basto, CEO of The Edge Group, surprised with the bankrupt of Labrador, went to the auction and bought the brand. A real phoenix, the first store has re-opened in 2013, immediately with positive results, and internationalization’s flight are already in agenda.
It came back to the streets in 2014, to be reunited with the usual suspects: young urban people in love with sports and who love being outdoors and a healthy lifestyle. Pacific Sud jumped from the 90’s to today, with the input of partners João Freitas and Raquel Ribeiro Freitas. In 2016, it’s already “part of the group” and, with it, is evolving with original partnerships – from surf to graffiti.
United Kingdom is one of the new expansion targets of Inimigo Clothing that, besides the t-shirts for which it is famous, is evolving to a total look offer. Shoes and jeans are already part of the Portuguese brand’s offer, which has the United States as its main market.